Press Releases
The latest happenings at The Dessy Group.

Special Occasion Dresses: The New Trend in Bridesmaid Fashion

The Bridal News Network Trend Report profiled Vivian Diamond this month, and it's clearer than ever that wearable special occasion dresses are replacing the pink taffeta of yesteryear.

"Shorter hemlines are hot right now", Vivian Diamond told Bridal News Network. "Bridesmaids want to look like gorgeously dressed guests at an elegant party."

All of Dessy's lines, from Dessy and AfterSix to Vivian Diamond and Alfred Sung, offer many special occasion options that you can wear to holiday parties, elegant dinners and other events:

Dessy Bridesmaid dress style 2006 is a great example, with a velvet top and iridescent satin skirt. This 2 piece dress comes in eight different colors for a versatile, timeless look that you can wear again and again.

After Six is not to be outdone, with bridesmaid dresses style 6244. Available in dozens of colors and an optional capelet, this style lets you create a look for any occasion.

And, for the most versatility, Alfred Sung Bridesmaids has a full line of special occasion dresses - choose from 6 tops and 6 skirts in 36 color options to create the special occasion look you want.

Whatever your choice, it's clear that the Dessy Group has you covered, with bridesmaid dresses that you can wear again and again.


Receive Email Updates


Recent Press Releases

Dessy Launches 'Cynthia & Sahar' - A New Social Occasion Collection March 28, 2022
Dessy / After Six Partners with The Groomsman’s Suit March 10, 2021
Dessy and Lovely Bride launch ‘Lovely Bridesmaids’ Collection February 18, 2020
Dessy Group Introduces The Loop Dress - A New Multi-Way Transformative Bridesmaids Dress October 2, 2019
Dessy Group Announces Affordable Thread Bridesmaids Collection and Partnership with Style.me December 11, 2018
After Six and The Dessy Group Partners with Generation Tux March 22, 2018
The Dessy Group Partners with Jenny Packham January 1, 2018
The Dessy Group Partners with Jenny Yoo September 16, 2014
The Dessy Group Debuts Women's Tuxedo March 4, 2014
The Dessy Group Debuts 57 Grand Bridesmaid Collection February 1, 2013
After Six Launches New Retail Tuxedo March 8, 2012
The Dessy Group Introduces the Pantone Wedding™ Chiplette and 2012 Fan Guide December 15, 2011
The Dessy Group re-launches NewlyMaid.com November 02, 2011
Pantone and The Dessy Group Unveil New iPad Application for Styleboard Creation May 18, 2011
Dessy Group Launches NewlyMaid.com May 10, 2011
Dessy Group Acquires After Six Trademark March 28, 2011
The Dessy Group Donates a Percentage of Sales To St. Jude Children's Research Hospital December 13, 2010
The Dessy Group Introduces Wedding Planning Tools Online July 26, 2010
The Dessy Group Partners with Cynthia Rowley for Her First Bridesmaid Dress Collection March 9, 2010
Here Comes the Guide – Dessy and Pantone Announce PANTONE WEDDING color guide January 20, 2010
The Dessy Group and Pantone Tie the Knot September 9, 2009