Please read our affiliate terms and conditions carefully before you join our
program or begin marketing our program. These terms and conditions
are written in plain language intentionally avoiding legalese to
ensure that they may be clearly understood and followed by
affiliates. Each Affiliate is responsible for assuring that its
employees, agents and contractors comply with these terms and
conditions. Thank you.
As used in these terms and conditions: (i) “We”, “us”,
or “our” refers to The Dessy Group and our website; (ii)
“you” or “your” refers to the Affiliate;
(iii) “our website” refers to the The Dessy Group
properties located at http://www.dessy.com/; (iv) “your
website” refers to any websites that you will link to our
website; (v) “Program” refers to the Dessy Affiliate
After receiving your application, we will review your website and notify
you of your acceptance or rejection into our Program. Please allow up
48 hours for your application to be reviewed. We reserve the right to
reject any application, however we encourage you to contact us if you
feel we have made an incorrect decision. Including all of the
websites that you use in your profile will help us make a better
Your participating website(s) may not:
- Infringe on our or any anyone else’s intellectual property, publicity,
privacy or other rights.
- Violate any law, rule or regulation.
- Contain any content that is threatening, harassing, defamatory, obscene,
harmful to minors, or contains nudity, pornography or sexually
- Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other
computer programming routines that are intended to damage, interfere
with, surreptitiously intercept or expropriate any system, data, or
- Contain software or use technology that attempts to intercept, divert or
redirect Internet traffic to or from any other website, or that
potentially enables the diversion of affiliate commissions from
LINKING TO OUR WEBSITE
Upon acceptance into the Program, links will be made available to you
through the affiliate interface. Your acceptance in our program means
you agree to and abide by the following.
- You will only use linking code obtained from the affiliate interface
- All domains that use your affiliate link must be listed in your
- Your Website will not in any way copy, resemble, or mirror the look and
feel of our Website. You will also not use any means to create the
impression that your Website is our Website or any part of our
Website including, without limitation, framing of our Website in any
- You may not engage in cookie stuffing or include pop-ups, false or
misleading links on your website. In addition, wherever possible,
you will not attempt to mask the referring url information (i.e. the
page from where the click is originating).
- Using redirects to bounce a click off of a domain from which the click did
not originate in order to give the appearance that it came from that
domain is prohibited.
If you are found redirecting links to hide or manipulate their original
source, your current and past commissions will be voided or your
commission level will be set to 0%.
This does not include using “out” redirects from the same
domain where the affiliate link is placed.
If you are enrolled in our Program and participate in PPC advertising, you
must adhere to our PPC guidelines as follows:
- You may not bid on any of our trademarked terms (which are identified
below), including any variations or misspellings thereof for search
or content based campaigns on Google, MSN, Yahoo or any other
- You may not use our trademarked terms in sequence with any other keyword
(i.e. Dessy Coupons).
- You may not use our trademarked terms in your ad title, ad copy, display
name or as the display url.
- You may not direct link to our website from any Pay Per Click ad or use
redirects that yield the same result. Affiliates must be directed to
an actual page on your website.
- You may not bid in any manner appearing higher than Dessy for any search
term in position 1-5 in any auction style pay-per-click advertising
If you automate your PPC campaigns, it is your responsibility to exclude
our trademarked terms from your program and we strongly suggest you
add our trademarked terms as negative keywords. We have a strict no
tolerance policy on PPC trademark bidding. You
will forfeit all commissions for a minimum of the past 30 days and
your commission will be set to 0% without warning if you engage in
PPC trademark bidding that uses our trademarked terms.
Trademarked Terms: The Dessy Group, Dessy, Dessy.com
If you are enrolled in our Program and your Website promotes coupon codes,
you must adhere to our Coupon Guidelines as follows:
- Coupons must be displayed in their entirety with the full offer, valid
expiration date and code. You
may NOT use any technology that covers up the coupon code and generates the
affiliate click by revealing the code(s).
- You may ONLY advertise
coupon codes that are provided to you through the affiliate program
- You may NOT advertise coupon codes obtained from our non-affiliate advertising, customer
e-mails, paid search, or any other campaign.
may NOT give the appearance that any ongoing offer requires clicking from your
website in order to redeem. For example, if all items on the site
have free shipping over $100, you may not turn this into an offer
that infers that the customer must click from your site to get this
- On click through, you must link directly to our website. Framing of our
website is strictly prohibited.
- Cookie Stuffing: You must not mislead customers into clicking on an offer
or coupon that does not exist or practice similarly deceptive
tactics that are generally known as “cookie stuffing.”
These include, but are not limited to:
- Using knowingly expired offers or presenting offers that do not exist or
are not affiliate offers
- Making claims that a user must click on a link first to activate or
receive an offer.
- Presenting a button that claims to show all offers that sets the affiliate
cookie in the background
- Technology that generates a click or sets the cookie from the action of
copying a coupon code or though a pop under.
Additionally, if your website ranks on the first page of Google for terms related
to our website or company name(s) combined with the words coupon,
coupons, coupon code, promo code, etc and/or your conversion rate
exceeds 25%, you may be offered a lower commission than our standard
rate to offset the reduced profitability of orders. The current rate
Use of any of our trademarked terms as part of the domain or sub-domain
for your website is strictly prohibited i.e. Dessy.website.com or
ADVERTISING & PUBLICITY
You shall not create, publish, distribute, or print any written material
that makes reference to our Program without first submitting that
material to us and receiving our prior written consent. If you intend
to promote our Program via e-mail campaigns, you must adhere to the
- Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) with respect to
- E-mail must be sent on your behalf and must not imply that the e-mail is
being sent on behalf of Dessy
- E-mails must first be submitted to us for approval prior to being sent or we
must be sent a copy of the e-mail.
Promotion on Facebook, Twitter, and other social media platforms is permitted
following these general guidelines:
- You ARE allowed to promote offers to your own lists; more specifically,
you’re welcome to use your affiliate links on your own
Facebook, Twitter, etc. pages. For example: You can post, “25%
off sale at Dessy through Wednesday with code Dessy25.”
- You ARE PROHIBITED from posting your affiliate links on Dessy’s
Facebook, Twitter, etc. pages in an attempt to turn those sales into
affiliate sales. It is not permitted to use the @ symbol so
that your post shows up on the merchant’s page. For example,
you cannot post, “25% off sale at @Dessy through Wednesday
with code Dessy25.”
OPERATIONS OUTSIDE UNITED STATES
If you are conducting business in or taking orders from persons in other
countries, you will follow the laws of those countries. For example,
you will comply with the European Union’s Privacy and
Electronic Communications Directive if you are conducting business in
or taking orders from persons in one or more of the European Union
REVERSAL & COMMUNICATION POLICY
Dessy takes pride in its very low reversal rate, which we attribute to open
communication with our affiliates. However,
we reserve the right to reverse orders due to order cancellations,
duplicate tracking, returns, disputed charges, and program violations
as outlined in these terms and conditions.
Additionally, if we ask you for clarification or more information on any orders or
clicks that we suspect may be in violation of our terms and
conditions, we expect that you will respond in a timely and honest
manner. Below are violations of our communications policy.
- You are not forthcoming, intentionally vague or are found to be lying.
- You are not responsive within a reasonable time period and after
multiple attempts to contact with information listed in your network
- You cannot substantiate or validate the source of your traffic to our
program with clear and demonstrable proof.
If any of the above apply, then we reserve the absolute
right to reverse orders, set your commission to 0% or suspend you from the program for
the period or orders in question. We know that many violations are a
result of automated processes; however it is incumbent upon each
affiliate to ensure that it has the appropriate checks and balances
in place to pro-actively address these issues and adhere to our
FTC DISCLOSURE REQUIREMENTS
You shall include a disclosure statement within any and all pages/posts
where affiliate links for the Dessy affiliate program are posted as
an endorsement or review, and where it is not clear that the link is
a paid advertisement. This disclosure statement should be clear and
concise, stating that you are being compensated by Dessy for your
review or endorsement. If you received the product for free from
Dessy, or the affiliate management team for review, this also must be
stated in your disclosure.
PROHIBITION AGAINST SOLICITATION FOR RESIDENT AFFILIATES IN SELECT STATES
As a condition of its participation in the Dessy Affiliate Program,
Affiliate agrees that its solicitation activities on behalf of Dessy
within California, Colorado, Connecticut, Illinois, New York, North
Carolina, Rhode Island and Vermont (hereinafter “these states”)
shall be limited to only providing a link on Affiliate’s
website to Dessy’s own website. Affiliate acknowledges that
under current law in these states, further solicitation and
promotional activities by Affiliate may render Dessy liable for
collecting sales tax on all sales to customers in these states.
Therefore, as a condition of participation in the Dessy Affiliate
Program, Affiliate is prohibited from engaging in any solicitation
activities in these states intended to refer potential customers to
Dessy, including, but not limited to: (i) distributing flyers,
coupons, newsletters and other printed materials, or electronic
equivalents of such materials; (ii) engaging in verbal solicitation,
including in-person referrals or initiating telephone calls; and
(iii) sending emails intended to refer customers to Dessy. Proof of
compliance must be sent to Dessy on an annual basis (by May 31 of
each year) or affiliate may be removed from the program.
The following paragraph only applies to affiliates that constitute
organizations, clubs and nonprofit groups. Affiliate shall maintain
prominently on its website information alerting its members to the
prohibition against solicitation activities in these states as
© 2011 The Dessy Group & Acceleration Partners LLC.