The Dessy Group Donates a Percentage of Sales To St. Jude Children's Research Hospital
December 13, 2010, New York, NY - The Dessy Group, a leading manufacturer of bridesmaid gowns and wedding accessories, is pleased to announce an initiative which donates a percentage of sales of its Dessy Doll Dresses to St. Jude Children's Research Hospital. Dessy's Doll Dresses are one of the most popular gift items available at dessy.com and now, when you purchase a doll dress to match a flower girl's dress, Dessy will donate a portion of the proceeds to St. Jude.
The dresses, which match actual Dessy flower girl dresses, are the perfect gift as they fit most 18-inch dolls such as the American Girl Doll and Our Generation Doll, among others. A wonderful keepsake, they are available in many colors and fabrics, and range in price from $25 - $32. The 18-inch muslin doll dress form, an ideal way to display your Dessy style, costs $18.
Vivian Dessy Diamond, Design Director of The Dessy Group, says of the program, "We are delighted to help support such a worthy cause. Because of the direct relationship of the doll dresses to children, St. Jude is the ideal organization to which to donate a portion of proceeds."
Alan Dessy, CEO of The Dessy Group adds, "Dessy looks forward to growing this philanthropic initiative into a substantial part of our business moving forward."
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other catastrophic diseases. Ranked the No. 1 pediatric cancer hospital by Parents magazine and the No. 1 children's cancer hospital by U.S/. News & World Report, St. Jude is the first and only National Cancer Institute designated Comprehensive Cancer Center devoted solely to children. www.stjude.org
About The Dessy Group
The Dessy Group is a leading manufacturer of bridesmaid dresses, social occasion dresses, flower girl dresses and destination wedding gowns under the labels Dessy Collection, Cynthia Rowley Bridesmaids, After Six, Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding Dresses. Founded in 1939 by Margot Rosenthal, A & M Rosenthal, now The Dessy Group, got its start designing bridal veils and attendants' headpieces. In the 1950s, Margot's daughter Ronnie and her husband Andrew took over the business and added bridesmaid dresses to the Dessy line. Today, the business continues to thrive under the leadership of Alan Dessy and design direction of Vivian Dessy Diamond.