DESSY GROUP RE-LAUNCHES NEWLYMAID.COM
After the wedding, exchange your bridesmaid dress for a new LBD (little black dress)
New York, NY October 31, 2011 - The Dessy Group, a leading bridesmaid dress manufacturer for over 70 years, recently introduced NEWLYMAID - a unique way
to exchange a bridesmaid dress after the wedding for a new little black dress that
can be worn for any occasion. Filling a void in the market, NEWLYMAID is the first service of its kind to offer women a way to enjoy savings, reduce their carbon footprint,
help others in need, and get a fabulous dress they can wear for any occasion.
NEWLYMAID is now re-launching with an entire new line of little black dresses. There will be a total 11 LBDs to choose from ranging from a sophisticated office look to flirty
looks for a night on the town.
How It Works
Upon visiting NEWLYMAID.com, customers can request a return mailer to ship their old dress to NEWLYMAID. The mailer will include a prepaid return-shipping label for an easy return.
Once NEWLYMAID receives the returned garment, it is inspected to make sure it meets the NEWLYMAID criteria: no pulls, tears or stains and all zippers and closures must be in good
working order. If the dress qualifies, the customer will receive an email confirming that the dress is accepted and that special pricing has been 'unlocked' on her NEWLYMAID account.
She can then visit NEWLYMAID.com to order her dress at the special trade price.
The returned dresses will be either donated to charity or recycled. Dresses which are suitable for reuse will be donated to Clothes4Souls. Please visit
clothes4souls.org to learn more about how the organization brings shoes and apparel to people in need around the world.
NEWLYMAID will work with UNIFI, a global textile company, to recycle qualifying dresses that are 100% polyester. Future NEWLYMAID styles offered will include
REPREVE (R)- recycled fibers made by Unifi. REPREVE is a registered trademark of Unifi, Inc. To learn more about
Repreve visit: www.repreve.com.
NEWLYMAID offers a way to swap "something old for something new" in a modern way with environmental benefits and charitable incentives.
Visit www.newlymaid.com to get started.
About The Dessy Group
The Dessy Group is a leading manufacturer of bridesmaid dresses, social occasion dresses, flower girl dresses and destination wedding gowns under the labels Dessy Collection,
After Six, Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding Dresses.
Founded in 1939 by Margot Rosenthal, A & M Rosenthal, now The Dessy Group, got its start designing bridal veils and attendants headpieces. In the 1950s, Margot's daughter
Ronnie and her husband Andrew took over the business and added bridesmaid dresses to the Dessy line. Today, the business continues to thrive under the leadership of Alan Dessy and
design direction of Vivian Dessy Diamond. More information available at dessy.com.