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After Six & The Dessy Group Partner with Generation Tux

Generation Tux will become their exclusive online rental partner.

Generation Tux Rentals

FOR IMMEDIATE RELEASE – 21 March 2018, New York, NY AFTER SIX and THE DESSY GROUP announced today that Generation Tux will become their exclusive online rental partner.

The Dessy Group, a leading manufacturer of bridesmaid dresses, will offer its customers the option of renting suits and tuxedos online from Generation Tux. Customers will be able to access the Generation Tux platform via web sites Dessy.com and AfterSix.com.

"Today's brides and grooms are shopping online more than ever, and Generation Tux offers great options for renting online. It was a natural fit for us to partner with them," said Alan Dessy, CEO of the Dessy Group.

About After Six

After Six began in 1903 as a suit and overcoat business founded by Samuel Rudofker, a Ukranian immigrant who cut coats in his row house in Philadelphia. After Six pioneered the formalwear rental industry and created fashionable yet sturdy styles tailored for rental houses, who needed garments that would stand frequent cleanings. The After Six tux brought formal elegance from high schools to Hollywood. The name has endured as the defining brand for the tuxedo industry.

About The Dessy Group

The Dessy Group is a leading social occasion and bridesmaid dress manufacturer and retailer based in New York. Collections include: Dessy Collection, After Six, Alfred Sung, Jenny Packham, Social Bridesmaids and Studio Design. Founded in 1939 by Margot Rosenthal, A & M Rosenthal, now The Dessy Group, got its start designing bridal veils and attendants' headpieces. In the 1950s, Margot's daughter Ronnie and her husband Andrew took over the business and added bridesmaid dresses to the Dessy line. Today, The Dessy Group continues to thrive under the leadership of Alan Dessy and design direction of Vivian Dessy Diamond who are the third generation in the business. dessy.com.

About Generation Tux

Generation Tux is the highest rated online suit and tuxedo rental Company in the US was founded by menswear icon George Zimmer - the former Chairman and CEO of The Men's Wearhouse. With the highest quality rental garments available and nationwide delivery, free shipping to your door 2 weeks before your event, free replacements and free return shipping - Generation Tux is revolutionizing the traditional formalwear rental process.

Press contact
Alan Dessy
alan@dessy.com or 646.638.9609


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